A performance marketing agency built by people who got tired of agencies that prioritise decks over results. We only do things that move the needle.
Synthetix Lab was founded in 2018 by three ex-agency leads who were frustrated by the industry's obsession with vanity metrics. We set out to build a different kind of agency — one that acts like an extension of your in-house team, thinks like a CFO, and executes like a startup.
Six years later, we've helped 50+ companies achieve ruthlessly measurable growth, delivered with transparency.
Start Growing →"To deliver growth so measurable, our clients can calculate our ROI to the penny."
Every recommendation is backed by numbers. We don't guess — we measure, analyse and act on evidence. Gut feelings are for lunch decisions.
You get live access to all campaign data, no hidden metrics, no spin. If something isn't working we tell you immediately and have a plan to fix it.
We move fast. Weekly optimisations, rapid A/B testing, real-time response to market changes. Perfection is the enemy of progress.
Impressions and reach are vanity. We care about pipeline, revenue and customer acquisition cost. Your CFO will love us.
We build assets that compound — domain authority, email lists, audiences. We're not interested in sugar-rush tactics that collapse after 90 days.
You'll always know what we're working on, why, and what the expected impact is. No "we're working on it" non-answers.